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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="other" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">Digital Economy &amp; Innovations</journal-id><journal-title-group><journal-title xml:lang="en">Digital Economy &amp; Innovations</journal-title><trans-title-group xml:lang="ru"><trans-title>Цифровая экономика и инновации</trans-title></trans-title-group></journal-title-group><issn publication-format="print">3034-2074</issn><issn publication-format="electronic">3034-4204</issn><publisher><publisher-name xml:lang="en">Togliatti State University</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">618</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>Articles</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Статьи</subject></subj-group><subj-group subj-group-type="article-type"><subject></subject></subj-group></article-categories><title-group><article-title xml:lang="en">MODERN THEORY OF CREATIVE ECONOMY. ECONOMICS OF CREATIVITY BY MARK MATTHEWS</article-title><trans-title-group xml:lang="ru"><trans-title>СОВРЕМЕННЫЕ ТЕОРИИ КРЕАТИВНОЙ ЭКОНОМИКИ. ЭКОНОМИКА КРЕАТИВНОСТИ МАРКА МЕТТЬЮСА</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Khakimova</surname><given-names>E. R.</given-names></name><name xml:lang="ru"><surname>Хакимова</surname><given-names>Е. Р.</given-names></name></name-alternatives><address><country country="RU">Russian Federation</country></address><bio xml:lang="en"><p>senior lecturer of the Department for Economics and industrial engineering</p></bio><bio xml:lang="ru"><p>старший преподаватель кафедры «Экономика и организация промышленного производства»</p></bio><email>lizaprvybor@yandex.ru</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">State National Research Polytechnic University of Perm, Perm</institution></aff><aff><institution xml:lang="ru">Пермский национальный исследовательский политехнический университет, Пермь</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2011-12-30" publication-format="electronic"><day>30</day><month>12</month><year>2011</year></pub-date><issue>4</issue><issue-title xml:lang="en"/><issue-title xml:lang="ru"/><fpage>52</fpage><lpage>55</lpage><history><date date-type="received" iso-8601-date="2022-11-23"><day>23</day><month>11</month><year>2022</year></date><date date-type="accepted" iso-8601-date="2022-11-23"><day>23</day><month>11</month><year>2022</year></date></history><permissions><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/></permissions><self-uri xlink:href="https://vektornaukieconomika.ru/jour/article/view/618">https://vektornaukieconomika.ru/jour/article/view/618</self-uri><abstract xml:lang="en"><p>This article considers one of the major contemporary approaches to the creative economy in the theory of creative industries. The  paper of Mark Matthews, " Science and Innovation Policy and the New (and Old) Economics of Creativity " describes how economic analysis of the relationship between science, technology and innovation through adaptation of the neo-classical theoretical models, which should take into account creativity and innovation.</p></abstract><trans-abstract xml:lang="ru"><p>В статье рассмотрен один из основных современных подходов  к определению креативной экономики в теории креативных индустрий. Работа Марка Меттьюса «Наука и инновационная политика и новая (и старая) экономика кретивности» посвящена описанию путей экономического анализа взаимосвязи науки, технологий и инноваций через адаптацию неоклассических теоретических моделей, которые должны учитывать креативность и инновационные процессы.</p></trans-abstract><kwd-group xml:lang="en"><kwd>the creative economy</kwd><kwd>creative industries</kwd><kwd>the creative class</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>креативная экономика</kwd><kwd>креативные индустрии</kwd><kwd>креативный класс</kwd></kwd-group><funding-group/></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><citation-alternatives><mixed-citation xml:lang="en">1.	Иноземцев В.Л. 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