No 2 (2026)

Cover Page

Full Issue

Intellectual education and R&D investment: assessing factors for achieving technological sovereignty

Demidova S.E.

Abstract

Abstract: Problem. Achieving technological sovereignty requires an analysis of the factors that ensure an effective return on R&D investment. Aim. To assess quantitatively the contribution of STEM education quality to the transformation of R&D expenditure into patent activity and to identify institutional factors that ensure a positive deviation of actual indicators from predicted ones (using China as a case study). Methods. The study combines qualitative analysis of China’s institutional model (including the “Made in China 2025” strategy, the Belt and Road Initiative, the “Double First-Class” program) with quantitative econometric modeling. The empirical basis comprises data from 77 countries for the period 2019–2023. Using regression analysis (OLS), the elasticity of patent activity (number of resident patent applications per capita) with respect to R&D expenditure (as a percentage of GDP) was estimated. Results. A direct relationship was identified between the quality of STEM education (PISA math 2018) and the efficiency of transforming R&D into patents: a 10-point increase in the PISA score is associated with a 6.4 % increase in patent activity, holding R&D expenditure constant. China is highlighted as an in-depth case study that verifies the model’s conclusions. A positive and statistically significant elasticity was established: a 1 % increase in R&D expenditure is accompanied by an average 1.21 % increase in patent activity, confirming a high return on investment in the scientific sphere. Based on country clustering, three groups were identified: high-efficiency countries (actual indicator close to predicted), medium-efficiency countries (actual indicator below predicted), and limited-efficiency countries (significant lag behind predicted). China, along with South Korea and Switzerland, is assigned to the first group. Conclusions. The key factors of the Chinese model are: large-scale training of STEM specialists (up to 10 million annually) with leading positions in PISA; institutional integration of education, science, and business according to the triple helix model; and the use of fiscal incentives based on the innovation funnel principle, combining direct government funding (2.5 % of GDP for R&D) with tax incentives.

Digital Economy & Innovations. 2026;(2):5-15
pages 5-15 views

Enhancing the resilience of regional industry: governance mechanisms based on digital ecosystems

Zlotnikov I.R.

Abstract

Abstract: In the context of geopolitical tensions and intensifying sanctions pressure, achieving technological sovereignty has become a key priority for ensuring the economic security of the Russian Federation. A mechanism for enhancing the resilience of the regional industrial sector has been developed, which is based on a three-component model: the government-science-business interaction (triple helix), the formation of specialised digital ecosystems taking into account the region’s competitive advantages (smart specialisation), and the coordination of innovation processes through regional innovation systems. Within this mechanism, a matrix of key performance indicators has been developed for calculating the innovation resilience index. The matrix includes two fundamentally new components: an index for the implementation of national projects in the field of digital transformation of industry and an integral indicator of the region’s digital ecosystem development (covering technopark infrastructure, the adoption of Industry 4.0 technologies, and the level of digitalisation of production processes). Mechanism approbation on five constituent entities of the Russian Federation revealed that the leading region (index 10.00) outperforms the lagging region (index 4.16) by a factor of 2.4, while the gap in the “digital ecosystem development” component reaches 34.2 percentage points. DEA analysis identified that in four out of five (80 %) of the studied regions, the efficiency ratio for using innovation potential falls below 0.8, indicating significant untapped reserves. The results obtained confirm the viability of the proposed approach and suggest that targeted development of digital ecosystems could serve as a tool for reducing interregional disparities and strengthening the country’s technological independence.

Digital Economy & Innovations. 2026;(2):17-27
pages 17-27 views

Dual effects of digital agents: a three-tier metric system for assessing the impact on company competitiveness

Chebotarev A.V.

Abstract

Abstract: Problem. The proliferation of digital agents in business processes of companies produces multidirectional effects on their competitiveness, ranging from productivity growth to the loss of employee skills. A measurement apparatus that covers both aspects simultaneously and explains their origins does not yet exist, and this gap becomes critical as implementations scale up. Aim. To develop a categorical framework and a three-tier metric system that allows measuring the dual effects of digital agents, based on the causal mechanism of their generation and on the distinction of who makes the decision – a human or a digital agent. Methods. The work is carried out in a theoretical-methodological genre; its foundation consists of the four-step transfer of established frameworks in the economics of innovation from humans to digital agents while preserving the core of each original approach. The conceptual basis is formed by agency theory and the triad of artificial intelligence properties (autonomy, learnability, and opacity), with the unifying distinction being who makes decisions in the business process (a human or a digital agent). Results. A causal scheme is constructed in which the positive and negative sides of each effect arise within the same link of the mechanism. Eight channels of influence of digital agents on company competitiveness are identified, ranging from productivity to the composition of innovation authors. Three tiers of metrics are proposed, which differ in the degree to which the outcome depends on the decision-making subject. Each channel is assigned a primary measurement tier, and when an agent transitions to independent action, some channels move to higher tiers. Conclusions. The duality of the effects of digital agents is demonstrated as a structural property of a single mechanism, rather than a balance of independent factors. A three-tier classification of metrics is proposed based on sensitivity to who makes the decision – a human or a digital agent – and eight channels of influence are linked to these tiers. The resulting framework creates a foundation for the quantitative assessment of the impact of digital agents on company competitiveness, taking into account the observed heterogeneity of their implementation.

Digital Economy & Innovations. 2026;(2):29-38
pages 29-38 views

Innovative marketing strategies and their impact on generation Z's clothing purchasing behaviour in Mthatha

Hagile S., Mbukanma I., Scina P.

Abstract

Abstract: Problem. Clothing retailers and online brands targeting Generation Z consumers face growing challenges in converting high social media engagement into actual purchasing behaviour. This study examines the impact of innovative marketing strategies on the purchasing behaviour of Generation Z in Mthatha, specifically regarding clothing products. Aim. This study aims to quantify the direct and indirect effects of social media engagement, influencer marketing, and personalised content on the purchasing decisions of Generation Z consumers (aged 18-25) in the Mthatha region, with the goal of providing empirically grounded recommendations for clothing retailers. Methods. A quantitative research design was employed, utilising convenient and purposive sampling strategies, targeting a population of Walter Sisulu University (WSU) students in Mthatha, aged 18 to 25. The dependent variable is Generation Z Purchasing Behaviour (GPB), with independent variables including the Use of Social Media Platforms (USM), Integration of Influencer Marketing (IIM), and Personalisation of Content and Offers (PCO). Data was collected from 205 students on the Mthatha campus who frequently shop online for clothing. Analysis was conducted using Smart PLS 4 and SPSS software, with structural equation modelling to explore relationships between the variables. Results. Findings revealed that while the use of social media platforms had a minor positive effect on purchasing behaviour, the integration of influencer marketing and the personalisation of content and offers significantly and positively influenced Generation Z's purchasing decisions. Conclusion. The results suggest that beyond merely relying on social media, the strategic integration of influencer marketing and personalised marketing content are key drivers of Generation Z purchasing behaviour.

 

Digital Economy & Innovations. 2026;(2):39-49
pages 39-49 views