THE MARKETING APPROACH TO THE STUDY OF CUSTOMER SATISFACTION WITH THE QUALITY OF MEAT PRODUCTS


Cite item

Full Text

Abstract

The satisfaction of public demand for the basic food products is the important characteristic of the social feeling of the population of the region. Meat industry takes the special place among the food industry branches. The goal of the research is the integral assessment of satisfaction of Primorsky Krai population with the quality of meat products offered by trade organizations of the region. To assess meat products consumers satisfaction, the author carried out the consumers’ survey in various cities of Primorsky Krai (sample n=600). The research showed that, in recent years, the tendency towards the deterioration of quality-to-price ratio of meat products emerged in the regional market of Primorsky Krai. Consumers experience major concerns about the fact that the products may contain nonnatural and harmful for health “chemical” ingredients. According to the results of the survey, the evaluation of the level of awareness on the safety of consumed meat products. The author studied the level of interest of the consumers in the information about the meat products ingredients and the level of confidence to the information given by the manufacturers. To improve meat products quality, the development of the effective mechanisms of quality control is necessary. One of the directions of meat products quality improvement is the wide public involvement. To ensure feedback, it is necessary to use the advanced information technologies.

About the authors

Natalya Stepanovna Martyshenko

Vladivostok State University of Economics and Service, Vladivostok

Author for correspondence.
Email: natalya.martyshenko@vvsu.ru

PhD (Economics), professor of Chair “International marketing and trade”

Russian Federation

References

  1. Bogoviz A.V., Bugay Yu.A., Churin A.N. The development of the meat region market on the basis of full import substitution. Ekonomika selskogo khozyaystva Rossii, 2016, no. 11, pp. 32–37.
  2. Yakusheva V.V. Import replacement as the factor of raising the competitive ability of meat industry products. Nauchnoe obozrenie: teoriya i praktika, 2016, no. 4, pp. 6–17.
  3. Tarasova O.B., Goncharova N.Z. Evaluation of capacity of the meat market of the Russian Federation under the conditions of economic sanctions. Elektronnyy nauchno-metodicheskiy zhurnal Omskogo GAU, 2016, no. 3, pp. 46–51.
  4. Lyubetskiy P.B. Evaluation of the attractiveness of segments of the meat market of the EAPS. Prakticheskiy marketing, 2015, no. 3, pp. 3–11.
  5. Bondarenko A.I. The meat market development of Primorsky Krai in terms of product embargo period. Ekonomika i predprinimatelstvo, 2016, no. 11-1, pp. 624–629.
  6. Durakova E.N., Koryakina M.V., Malikova T.A. Analysis of preferences of consumers of the meat market. Ekonomika i sotsium, 2017, no. 1-1, pp. 572–575.
  7. Sandrakova I.V., Zorkina N.N. Research of Preferences of Meat Products Buyers. Prakticheskiy marketing, 2016, no. 5, pp. 33–37.
  8. Ishchuk O.V., Chulkova G.V. The domestic market of meat and meat products. Ekonomika i sotsium, 2016, no. 1, pp. 453–456.
  9. Zharinov A.I., Morozov A.V. Some peculiarities of modern meat market marketing. Myasnaya industriya, 2015, no. 9, pp. 4–11.
  10. Kovaleva I.V., Suray N.M. Marketing investigation of local deli meats and meat products market. Tekhnika i tekhnologiya pishchevykh proizvodstv, 2015, vol. 39, no. 4, pp. 151–156.
  11. Murzalina A.D. Quality and safety of meat and meat products. Nauka i mir, 2016, vol. 2, no. 5, pp. 80–81.
  12. Stukalo O.G., Ustyugova I.E., Negorozhenko Yu.V. Factors affecting the quality of meat products. Ekonomika. Innovatsii. Upravlenie kachestvom, 2015, no. 1, pp. 291–293.
  13. Tsutsieva O.T., Tuaeva L.R. The development of the world market of products of organic agriculture. Ekonomika i predprinimatelstvo, 2017, no. 4-2, pp. 513–515.
  14. Lisitsyn A.B., Kuznetsova T.G., Lazarev A.A. Complex approach to organoleptic assessment as a tool for increasing product quality. Vse o myase, 2017, no. 2, pp. 4–7.
  15. Velichko N.Yu. Models of measuring satisfaction of customers in modern conditions. Vestnik Severo-Kavkazskogo federalnogo universiteta, 2016, no. 5, pp. 40–45.
  16. Ismagilova G.N., Safiullin N.Z. Formation of institutes of quality: measurement of products quality and customers satisfaction. Kazanskiy ekonomicheskiy vestnik, 2015, no. 1, pp. 34–42.
  17. Bukhalov D.N. Improving the competitiveness of meat and meat products from the position of the cluster approach. V mire nauchnykh otkrytiy, 2013, no. 12.1, pp. 16–23.
  18. Khalyavina M.L., Plekhov A.A. Assessment of degree of satisfaction of consumers in the market of meat production of Kirov. Vestnik Udmurtskogo universiteta. Seriya Ekonomika i pravo, 2013, no. 2-2, pp. 100–104.
  19. Timoshina E.N. Sociological qualification of social services: essence, basic approaches and measurement principles. Sotsialnaya politika i sotsiologiya, 2011, no. 2, pp. 63–78.
  20. Martyshenko N.S. Computer technology of processing qualitative data of surveys of consumers of tourist services. Marketing i marketingovye issledovaniya, 2011, no. 3, pp. 184–192.
  21. Martyshenko S.N., Martyshenko N.S., Kustov D.A. Censoring during the processing of personal data. Izvestiya vysshikh uchebnykh zavedeniy. Povolzhskiy region. Tekhnicheskie nauki, 2006, no. 6, pp. 170–177.
  22. Sudarushkina I.V., Stefanova N.A. Digital economy. Azimut nauchnykh issledovaniy: ekonomika i upravlenie, 2017, vol. 6, no. 1, pp. 182–184.

Supplementary files

Supplementary Files
Action
1. JATS XML
Download

Copyright (c)



This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies