CONTRARIETY AS THE SOURCE FOR OPERATION AND DEVELOPMENT OF A BUSINESS

The paper studies the phenomenon of entrepreneurial activity and its rethinking. Development and intensification of the “entrepreneurial activity” category is shown as consistent disclosure of its contradictory aspects. Revealing contrariety of entrepreneurial activity principles leads to deeper comprehension of the nature of such an economic activity, and that is important both for the economic science and to economic practice. The paper sequentially considers the interaction of opposite aspects inside the studied object. The author studies the contrariety of the entrepreneurial activity principles in the context of relations of such factors as the objectification and disobjectification, necessary and free, public and individual. The internal contradictions that underlie each relation are presented as parties, moments and trends mutually exclusive but assuming each other in its structure and existing integrally. It is shown that every contrariety generates a problem significant for understanding of business activity. The paper studies dialectic interaction of the processes of objectification and disobjectification when business entity converts the object of activity in accordance with its objectives and with it changes and develops itself. The author considers dialectic nature of entrepreneurial activity which permanently resolves contradictions between subordination of an entrepreneur to the social need, and free goal setting. The mechanism of transformation of the public into the individual, and of the individual into the public in the process of entrepreneurial activity is presented. The transition from one conflict to another has been studied allowing to identify the essential aspects and characteristics of the entrepreneurship, sources of its functioning and development. It is shown that a permanent solution and reproduction of internal contradictions on a new level allows the subject of entrepreneurship to substantively transform the economy freely and on the basis of innovation by coordination of private and public interests.