SCIENTIFIC-METHODOLOGICAL FRAMEWORK FOR THE INTEGRATED DEVELOPMENT SUPPORT OF THE RESORT AREAS

The article explores the scientific and methodological fundamentals of resort areas integrated development support. Analysis of the conjuncture and trends of resort areas development were carried out taking into account the factors affecting competitiveness of tourism and recreational services in the region, such as: tourist and recreational potential of the region; pricing and pricing policy of the TRC; quality of service; promotion of tourism and recreational services. Methods of system analysis were used in the article well as consideration of the impact of global developments and trends on the global market of tourism and recreational services.