Email this article THEORETICAL FOUNDATIONS OF MARKETING DATA PROCESSING
- Authors: Hryhoruk P.M.1, Zavgorodnyaya T.P.2
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Affiliations:
- Khmelnitsky National University, Ukraine
- Khmelnitsky National University, Khmelnitsky
- Issue: No 1 (2014)
- Pages: 16-19
- Section: Articles
- URL: https://vektornaukieconomika.ru/jour/article/view/423
- ID: 423
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Abstract
This paper deals with issues related to the theoretical and methodological aspects of dataware formation for marketing decisions acceptance processes based on multidimensional data. The characteristics of the marketing decisions as the primary means of receiving marketing data are considered. Determined the features of the data obtained, substantiated the need of methods of multivariate statistics for their processing.
About the authors
Pavel Mikhaylovich Hryhoruk
Khmelnitsky National University, Ukraine
Author for correspondence.
Email: violete@ukr.net
Doctor of Economics, Professor of Department of Automated Systems and Modeling in Economics
UkraineTatyana Pavlovna Zavgorodnyaya
Khmelnitsky National University, Khmelnitsky
Email: zavgorodnya@ief.tup.km.ua
Doctor of Economics, Head of Department of Automated Systems and Modeling in Economics
UkraineReferences
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