TRENDS OF INNOVATIVE ACTIVITY IN THE WORLD PHARMACEUTICAL MARKET


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Abstract

The article is devoted to the world pharmaceutical market research. Author has considered priority directions of market development on the modern stage, defined the basic trends and problems, identified possible ways of overcoming them as well. The special attention is paid to the innovations, search as new technologies and strategic directions of medications development.

About the authors

Vladislav Viktorovich Tipanov

Vadym Hetman Kyiv National Economic University

Author for correspondence.
Email: vlad_tipanov@mail.ru

candidate of economic sciences, Associate Professor of the Chair "International Trade"

Ukraine

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