МАRKETING PRICING POLICY OF INDUSTRIAL ENTERPRISE IN THE PERIOD OF PASSING TO NEOINDUSTRIALIZATION
- Authors: Chukurna E.P.1
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Affiliations:
- Odessa National Polytechnic University, Odessa
- Issue: No 1 (2014)
- Pages: 94-97
- Section: Articles
- URL: https://vektornaukieconomika.ru/jour/article/view/444
- ID: 444
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Abstract
In the article, the analysis of marketing pricing methodology of industrial enterprise in the period of passing to neoindustrialization is conducted. The conclusion that the expense methods of prices establishment are widespread in industry was made. Specific factors influencing on prices establishment in an industrial enterprise were identified.
About the authors
Elena Pavlovna Chukurna
Odessa National Polytechnic University, Odessa
Author for correspondence.
Email: elenchukurna@yandex.ru
PhD Economics sciences, associate professor of marketing department
Ukraine