THE ACCOUNTING OF ECONOMIC POTENTIAL IN SYSTEM OF STRATEGIC MANAGEMENT OF THE INDUSTRIAL ENTERPRISE


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Abstract

In article the principles and methods of strategic business management which are based on association of the main objectives of management by the economic capacity of the enterprise are considered: the analysis of strategic alternatives, choice of complex strategy of development, realization of the chosen strategy, forecasting of level of economic capacity of the enterprise.

About the authors

Lyudmila Vyacheslavovna Goloshchapova

Kursk State University, Kursk

Author for correspondence.
Email: cool.lvg2012@yandex.ru

candidate of economic sciences, associate professor “Finance, credit and taxation”

Russian Federation

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