Email this article STRUCTURE AND RUSSIAN MARKET VALUE ORNAMENTAL PLANTS ASSORTED NURSERIES
- Authors: Ketner I.A.1
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Affiliations:
- Financial University under the Government of the Russian Federation, Moscow
- Issue: No 1 (2013)
- Pages: 66-69
- Section: Articles
- URL: https://vektornaukieconomika.ru/jour/article/view/535
- ID: 535
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Abstract
Analyzes the growing demand for ornamental plants Russian kennels, trends in Moscow and the Moscow region in the direction of a clear market segmentation. Showing the value and characteristics of domestic nurseries, growers, growing and sale of seed to be used in landscape design. Criteria for the presence of segmentation companies own production or resale of the planting material.
About the authors
Inna Aleksandrovna Ketner
Financial University under the Government of the Russian Federation, Moscow
Author for correspondence.
Email: iketner@yandex.ru
teacher of the chair «Marketing and Logistics»
Russian FederationReferences
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