THE WAYS OF INCREASE OF COMPETITIVENESS OF THE INDUSTRIAL ENTERPRISE ON THE BASIS OF INTEGRATION IN THE CONDITIONS OF FORMATION OF INNOVATIVE ECONOMY

This article is devoted to features of conducting of competitive activity in the conditions of formation of the innovative economy based on knowledge, on use of new management methods, on use of the modern technologies, on speed of reaction and quality of the activities directed on keeping and acquisition of competitive advantages in the conditions of changing environment. The great attention is paid to the importance of the integration processes, the main purposes of which becomes: strengthening of innovative potential of the enterprise, increase of innovative culture of employees, activization of innovative activity of the managing subject as a whole.