Email this article METHODS OF SALES PLANNING AND PREPARATION OF TRADE-MARKETING BUDGET
- Authors: Romanenkova O.N.1
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Affiliations:
- Financial University under the Government of the Russian Federation, Moscow
- Issue: No 4 (2012)
- Pages: 141-144
- Section: Articles
- URL: https://vektornaukieconomika.ru/jour/article/view/768
- ID: 768
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Abstract
In this paper we will consider the existing types and forms of trade planning and marketing budget in retail sales, as well as a detailed analysis of the principles of the budget on BTL-advertising and sales promotion. Will be subjected to analysis of sales planning system, which requires the company management accounting, both in kind and in monetary terms.
About the authors
Olga Nikolaevna Romanenkova
Financial University under the Government of the Russian Federation, Moscow
Author for correspondence.
Email: 10olga05@gmail.com
candidate of economical sciences, assistant professor of the chair «Marketing»
Russian FederationReferences
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