A conceptual model of strategic analysis of the resource potential of integrated business structures


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Abstract

Rapidly changing environment creates a need to develop models for the effective development of integrated business structures. Their successful functioning is the result of both optimal current management and rational use of resources in the future. The activities of such large-scale business units are subject to the influence of specific types of risks, factors of the external and internal environment. The author carried out the theoretical studies of the concept of an integrated business structure, analyzed the approaches to interpreting the resource potential of organizations in various fields of activity. Considerable attention is paid to substantiating the necessity to develop methodological tools for strategic analysis of the resource potential of integrated business structures. The study determined the relationship between the resource potential and the development strategy of integrated business structures. Such interrelation is based on a synergetic effect from the use of the aggregate elements of the resource potential of an integrated business structure for sustainable functioning in the long-term outlook and the achievement of strategic goals. As a result of the study, the author formed a definition of the resource potential of an integrated business structure through the prism of a synergetic effect from the use of unique corporate resources, opportunities, and reserves. The study identified exogenous and endogenous factors influencing the resource potential of integrated business structures and their strategic development. Exogenous factors are associated with changes in demand, inflation, unemployment, changes in financial and credit policy, and government support programs. Endogenous factors are formed within an integrated business structure and reflect its corporate strategy, organizational structure, industry affiliation, and investment attractiveness. The author proposes a conceptual model for the strategic analysis of the resource potential of integrated business structures, which takes into account the interests of various stakeholders and contributes to the achievement of strategic development.

About the authors

Leyla Farkhadovna Berdnikova

Togliatti State University, Togliatti

Author for correspondence.
Email: bleylaf@mail.ru
ORCID iD: 0000-0001-8642-0855

PhD (Economics), Associate Professor, assistant professor of the Institute of Finance, Economics and Management

Russian Federation

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