BALANCED SCORECARD AS A FACTOR OF IMPROVING THE PERFORMANCE OF THE ENTERPRISE


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Abstract

the article explains the concept of a balanced scorecard and its role in performance management of the enterprise. Attention is paid to the vision and strategies balanced scorecard, reveal the goals and objectives of the system.

About the authors

Svetlana Aleksandrovna Rednova

Russian economic University named after G.V. Plekhanov, Samara

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Email: fake@neicon.ru

master of Samara Institute (branch)

Russian Federation

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