Email this article VISUAL MERCHANDISING AS A TOOL FOR RETAIL MANAGEMENT
- Authors: Romanenkova O.N.1
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Affiliations:
- Financial University under the Government of the Russian Federation, Moscow
- Issue: No 2 (2012)
- Pages: 67-69
- Section: Articles
- URL: https://vektornaukieconomika.ru/jour/article/view/693
- ID: 693
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Abstract
The article deals with the organization of visual merchandising, which is a separate component of the marketing system designed to organize the visual impact on the buyer to have an impact on purchasing decision and ultimately manage the sales process by optimizing the layout of sales areas, placement of equipment and goods.
About the authors
Olga Nikolaevns Romanenkova
Financial University under the Government of the Russian Federation, Moscow
Author for correspondence.
Email: 10olga05@gmail.com
candidate of economical sciences, assistant professor of the chair «Marketing»
Russian FederationReferences
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