THE METHODOLOGY OF DEVELOPMENT OF INTELLECTUAL RESOURCES OF THE INNOVATION-ORIENTED NATIONAL ECONOMY IN THE CONDITIONS OF INSTITUTIONAL ENVIRONMENT

The current situation of the innovation-oriented national economy of the Republic of Belarus determines the importance of the development of intellectual resources. The paper offers the basics of the methodology of the development of intellectual resources of the Republic of Belarus. The methodology includes the author’s theory of intellectual resources development, the analysis and their evaluation considering the integral index of the intellectual activity of the innovation-oriented economy. The authors propose the intellectual resource structure and, on its basis, determine the essence of the intellectual. The key role of intellectual resources within the innovation-oriented economy is substantiated – the basis of the development of all resources and the basis of intellectual capital reproduction. The authors determined the reduction in the level of development of intellectual resources of the national economy of the Republic of Belarus in relation to the results of innovative activity, proposed the index of the level of innovation activity development with regard to the intellectual resources – the index of intellectual activity of the innovative economy (Iia). The paper presents the results of the calculation indicating the decrease in the index (Iia). The methodology shows the results of the study of the institutional environment revealing the contradictions in the basic institutions of “management” and “education” that determine the development of intellectual resources, as well as the contradictions in the complementary institution of “marketing” providing the practice-oriented nature of the interaction of the market economy institutions. The authors proposed the scheme of the components of the organizational and economic mechanism of institutional marketing including the marketing functions, within the framework of which, based on the revealed contradictions, outlined the directions of the improvement of intellectual resources development.

It is shown that the institutional marketing is to the maximum extent able to coordinate the capabilities of an organization, the demands of consumers and the requirements of the society in the person of state.