FACTORS AND DIRECTIONS OF THE RUSSIAN EXPORT TOURISM POTENTIAL DEVELOPMENT

Currently, according to UNWTO, the international tourism market is one of the largest and dynamically developing world service markets. Russia is an active participant in the international tourism market. Nevertheless, having significant export potential in the sphere of tourism, it is mainly an importer of tourist services on the global stage and, thus, it loses the economic profit from the participation in the international tourist exchange. The study is aimed at the identification of possible ways of development of export potential in Russia in the sphere of tourism. The author carried out the complex analysis of factors of international tourism development and their classification, taking into account foreign and Russian experience of study, and identified the factors influencing export tourist potential of the destination. A multifactorial economic and mathematical model is proposed, which characterizes the power of influence of the most significant factors on the level of Russian export tourist potential development. The author analyzed the results of modeling; identified the power of influence of each factor included in the model on the studied indicator; made the conclusions on the significance of economic, infrastructural, technological, nature-recreational, and cultural-historical factors on the example of certain indicators; proved and explained the influence of each of them. In the conclusion, the author proposed the actions aimed at the increase of export tourist potential of Russia through the reduction of the price for tickets of Russian airlines, the development of recreation and accommodation infrastructures, and the improvement of conditions of doing business in the country.

international tourism, inbound tourism, tourism export, export potential, tourist potential, tourism modeling, tourism development factors, tourism in Russia