ANALYSIS OF AUTOMOBILE MARKET IN RUSSIA AND LADA DEALER NETWORK


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Abstract

The article analyzes the Russian automotive market, the share of LADA cars in it, considers the functions of the car dealer, the key requirements of the dealer, the key factors that influence the development of the car market in Russia and the possibility of using additional measures to stimulate demand for cars.

About the authors

Elena Vladimirovna Pavlova

Togliatti State University, Togliatti

Author for correspondence.
Email: elena.pavlova877@mail.ru

 candidate of economical sciences, assistant professor of chair „Finance and Credit“

Russian Federation

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