INFLUENCE OF BANK’S SITE USABILITY ON PERCEPTION OF ITS IMAGE BY CORPORATE CLIENTS

Article is about development of web-sites usability analysis technique at the financial market and assessment of level of its influence on perceptible image.  Relevance of work is caused by the increased competition in the market of financial services, an escalating role of the Internet for consumers, their amplified requirements to the contents and functionality of banks’ corporate sites working at B2B market and increased influence of site usability on perception of company image.