SOCIO-CULTURAL SERVICE AS A MARKETING PRODUCT


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Abstract

In recent years the market of socio-cultural services has been developing in a new way. Its work is performed in accordance with market forces, national identity and territorial scale in order to enhance the role of consumer institutions and to improve the quality of life of society.

About the authors

Artem Igorevich Gustovarov

Financial University under the Government of the Russian Federation

Author for correspondence.
Email: aguss@yandex.ru

3-rd year postgraduate student of the chair «Marketing and Logistics»

Russian Federation

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