Email this article GLOBAL TRENDS IN MARKETING OF CHARITY
- Authors: Zadorozhniuk N.A.1
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Affiliations:
- Odessa National Polytechnic University, Odessa
- Issue: No 1 (2013)
- Pages: 54-56
- Section: Articles
- URL: https://vektornaukieconomika.ru/jour/article/view/530
- ID: 530
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Abstract
The urgency of studying the «third sector» as well as his promotion of charity with the tools of marketing. The essence of charity marketing, based on which of its features are highlighted. Examined the current trends of formation and development of the charity marketing. The mechanism of functioning of the charity marketing.
About the authors
Natalia Alekseevna Zadorozhniuk
Odessa National Polytechnic University, Odessa
Author for correspondence.
Email: zadorozhnyuk.nat@mail.ru
candidate of еconomic sciences, senior lecturer in «Economic systems and marketing»
UkraineReferences
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