CLASSIFICATION RETAILERS SEGMENT RUSSIAN RETAIL MARKET


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Abstract

Analyzes the performance of the Russian retail retailers in various segments. Examines existing types of barriers in which prefer to restrict competition retailers, analyzed in detail by the author selected four main segments according to the direction of business.

About the authors

Olga Nikolaevna Romanenkova

Financial University under the Government of the Russian Federation, Moscow

Author for correspondence.
Email: 10olga05@gmail.com

candidate of economical sciences, assistant professor of the chair «Marketing and Logistics»

Russian Federation

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