REALIZATION OF MARKETING SERVICES FOR INCREASE OF EFFICIENCY OF ACTIVITY OF FIRMS OF SMALL AND AVERAGE BUSINESS OF THE SAMARA REGION


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Abstract

realisation of marketing services for increase of efficiency of firms of small and average business of the Samara region Is considered.

About the authors

Irina Anatolevna Firsova

Financial Academy at the Government of the Russian Federation, Moscow

Author for correspondence.
Email: fake@neicon.ru

doctor of economical sciences, senior lecturer of the chair «Marketing»

Russian Federation

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