PECULIARITIES OF MARKETING ACCOMPANIMENT OF VENTURE INVESTMENT ON THE MODEL OF PROJECT «CHUVASHIA-BIOREGION»
- Authors: Prokhorov A.Y.1, Ergunova O.T.2
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Affiliations:
- Chuvash State University, Cheboksary
- Regional institute of technology and management, Novocheboksarsk
- Issue: No 4 (2012)
- Pages: 137-139
- Section: Articles
- URL: https://vektornaukieconomika.ru/jour/article/view/766
- ID: 766
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Abstract
in this paper we consider the problem of increasing the investment attractiveness of venture projects through the application of marketing principles, we investigate the conditions necessary for the formation mechanism of control marketing-oriented innovative regional project on the modern stage.
About the authors
Andrey Yurievich Prokhorov
Chuvash State University, Cheboksary
Author for correspondence.
Email: a1087@mail.ru
postgraduate, senior teacher of the chair «Branch economy»
Russian FederationOlga Titovna Ergunova
Regional institute of technology and management, Novocheboksarsk
Email: ergunova-olga@yandex.ru
candidate of economical sciences, assistant professor, head of the chair «Economic disciplines»
Russian Federation