Email this article HIGHER EDUCATION INSTITUTION BRAND AS THE COMPETITIVENESS FACTOR IN THE MARKET OF EDUCATIONAL SERVICES
- Authors: Pyanzina M.E.1
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Affiliations:
- Magnitogorsk State University, Magnitogorsk
- Issue: No 4 (2012)
- Pages: 139-140
- Section: Articles
- URL: https://vektornaukieconomika.ru/jour/article/view/767
- ID: 767
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Abstract
The article presents theoretical basics of branding in the sphere of the higher education and features of educational branding. On the basis of the analysis of activity the most successful brands in the business sphere are allocated elements of a brand of a higher educational institution.
About the authors
Margarita Evgenievna Pyanzina
Magnitogorsk State University, Magnitogorsk
Author for correspondence.
Email: sinichka_rita@mail.ru
the assistant of the Department of Management and marketing
Russian FederationReferences
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