THE PROSPECTS OF DEVELOPMENT OF THE E-TRADING MARKET

The e-trading market is a relatively new phenomenon for the Russian economy. Due to the development of Internet technologies in the country and the growth in the number of Internet users, strong momentum has been formed for the active development of this sector of the economy. Despite the economic crisis in the country, this economic sector continues to develop actively, which allows concluding that it is potentially attractive. Aggravation of competition requires a business to search for new possibilities for attracting and retaining consumers. The authors consider the prospects of e-trading development, the concept of e-trading, and its difference from e-commerce. The paper presents the classification of e-trading business models in their relation to a management entity. The study identified the positive and negative factors of e-commerce development. The paper considers the prospective directions of e-trading market development in the interrelation with logistics. The study showed the dependence of e-trading development on the logistic processes, macroeconomic factors, and economic infrastructure as a whole. The interdisciplinarity of electronic trade, its development at the confluence of several sciences allows assuming the dependence of the processes of the good creation and realization on the possibilities of marketing, logistics, and the formats of goods delivery to an end consumer. Logistics allows overcoming many constraints, such as doubts about the reliability of a supplier, the risks of non-fulfillment of delivery deadlines, loss of a parcel, and the doubts about the compliance of the selected product with expectations (the inability to examine an ordered product visually). At the same time, the sphere of logistics and e-trading have a mutual positive impact on each other, since the active development of logistics is primarily caused by the e-trading development: the creation of new forms of goods delivery and consolidation of legal entities to ensure the delivery goods are influenced by the development of e-trading.

e-trading, electronic trade, growth driver, Internet shop, postamat, market, market infrastructure