MARKETING OUTSOURCING – EFFICIENT WAY TO MANAGE OUTSOURCING

The Russian economic literature the theme of "management outsourcing" is not well understood. Appropriate in view playback requirements for the development of mechanisms for managing outsourcing introduce a new concept - "Marketing Outsourcing", which will allow scientists to more fully explore the process of creating mechanisms for the management of outsourcing. Since the development of outsourcing is gaining momentum, especially in the construction sector, the research methods and mechanisms for managing outsourcing for small and medium-sized businesses in the construction industry is very important. Marketing management outsourcing helps companies increase their capacity to expand its range of products (services rendered) without loss of qual-operation and without the involvement of low-skilled employees. Particularly important application of marketing management outsourcing arrangements in the construction in the Moscow region, as well as by the addition of new areas significantly increased the demand for construction services since 2012