STRATEGIC PARTNERSHIP MANAGEMENT IN THE REGIONAL BUSINESS SPACE

Among the many forms of interaction between the economic process participants, which cause the necessity to improve constantly management process, the partnership relations covering a wide range of issues take a specific place: from the formation of motives, goals, and cooperation mechanism to determining its results and consequences. This issue has particular importance in the regional business environment since the strategic partnership at the regional level allows significantly expanding the spatial boundaries to synchronize the interests of enterprises and entrepreneurial structures functioning in different spheres and industries, and using regulatory mechanisms of their economic behavior and the ways of interaction of the state, business, and society. The paper considers different approaches to strategic partnership management. The study proves that the dualism of the concept of strategic partnership management in the regional business environment is a complementarity of conceptual approaches to strategic partnership management, which implies their combination and mutual complement. The authors built the complementarity scheme of conceptual approaches to the strategic partnership management in the regional business space; determined the main goal and key tasks of the strategic partnership management of entities operating in the regional business environment. The study identified that the use of a strategic approach to strategic partnership management is determined by the architectonics of this concept and the necessity of effective adaptation of the partnership interaction to the changes in the external environment. It, in turn, ensures the achievement of strategic goals and the creation of sustainable competitive advantages of partners in the long-term outlook. The authors propose a scientific and methodological approach to the formation of the competence-constitutive basis for the strategic partnership management in the regional business environment, which is a triad of the logically ordered definitions of a two-level pyramid of the existing competencies of potential partners, a partner-initiator, and the motives, goals, and interests of potential partners.

strategic partnership management, regional business space, conceptual approach, complementarity