THE COMPETITIVENESS OF LOGISTICS PROVIDER IN THE TRANSPORT SERVICE MARKET

Market transformations in Russia, the growth of competition in the transport service market and the reduction of state control in its regulation, the creation of many new enterprises of different ownership forms caused the necessity to provide comprehensive services and the entry of logistics providers of different levels.

In the context of the conducted research, it is found out that the assets characteristics and the range of activity affect the level of competitive ability of a logistics provider in the transport service market. The distinct competitive advantage of a modern logistics provider in the described market segment is the possibility to run business with minimum costs. The analysis of costs structure is made using the example of a regional logistics provider; its results show the high level of circulation costs. Strong competition in the segment of heavy bulk cargo transportation proves the unique character and the independence of a service consumer from a provider. Based on the example of the logistics provider, the authors propose the creation of maintenance units, which task will be the rationalization of both the financial flows and time component. Besides the creation of such units on the territory of logistics provider, it is recommended to form the stock of the parts limiting the reliability. The authors propose to update the procedure of the analysis of maintenance reliability of a transport with the identification of the dependence of type of maintenance work on the trucking distance. The optimization of maintenance expenditures, as one of the main expenses items, will promote the competitiveness growth of a logistics provider in the transport service market. Further development of the study of the competitive growth of service provider is necessary by means of both the transport infrastructure evaluation and the adaptation of this offer for a 4PL-provider.