THE ESSENCE OF EFFICIENCY IN BEEF CATTLE, ITS TYPES AND INDICATORS

The article describes theoretical aspects of the industry efficiency in beef cattle, in particular, presents a new interpretation of the concept of economic efficiency of beef cattle, are considered species of efficiency and performance. The study found the use of different approaches, methods and techniques of research: historical, abstract-logical, analytical. The study substantiated and developed the theoretical foundations of the production efficiency of cattle. The concept of economic efficiency of beef cattle, which is considered as a category of expanded reproduction, expressed through the optimum result and costs, taking into account the rational use of the potential of cattle, in order to maximize meet consumer demand for quality products in the industry. The following features of this concept in modern conditions: optimal, balanced use of resources (rational use of modern technologies); the reproduction should be extended, as in this case the profitability and sustainability; the ultimate goal is the satisfaction of the solvent demand of the population; it reflects the combination of technological, environmental, and social conditions of production; take into account the potential of cattle. In addition, the system of indicators of efficiency of beef cattle, which will allow you to fully analyze the activities of agricultural organizations engaged in the production and sale of cattle meat in the market. It deals with the kinds of efficiency and performance criteria for beef cattle. Thus, the criterion of technological efficiency, in our opinion, will be the optimal combination of resources and costs required for the production of cattle meat. The criterion for determining social efficiency can be considered the needs of society. When determining the environmental effectiveness of the amount of profit gained from the cost of maintaining a normal environment, correlated with the costs associated with maintaining a normal level of environmental protection. In our opinion, the criterion of economic efficiency of production of cattle can be considered a net gain, i.e., the net income per 1 C increase.