CLASSIFICATION OF SERVICES OF CONSUMER COOPERATION ORGANIZATIONS

Radical changes in the system of social and economic relations in our country, the increased competition in all market segments cause the necessity to study in details the classification of services provided by cooperative organizations. It is caused by the current state of domestic economy, and the study will provide the information on what attracts consumers to the products or services and helps to optimize the provision of services and their management to ensure the competitiveness of a service and the consumer society in the whole. The authors clarify the classification of services of consumer cooperation organizations and believe that it is important while developing the marketing strategy of consumer societies’ development. The authors note the advantages of this classification of services and its optimality for the problem solving.