No 2 (2016)

Full Issue

IDENTIFICATION OF RISKS AND CONTROL MEASURES ACCORDING TO THE NEEDS OF THE UNIVERSITIES’ STAKEHOLDERS

Burtsevа K.Y.

Abstract

Taking into account the requirements and interests of the stakeholders, the universities can increase the interest, the trust, and the loyalty. In this paper, the concept of stakeholders is applied to the universities’ activity. The author considers one of the most problematic issues of the relations between the university and the stakeholders associated with the absence of a mechanism for collecting, recording and analysis of the informative data required by each party for the assessment of the level of the requirements satisfaction. The study of the theoretical and practical experience of the stakeholder approach application allowed identifying the main stakeholders of the university and dividing them into groups. Applying the process and stakeholder approaches to the universities’ activity (educational and research), the author divided the stakeholders according to the blocks of the process: input, output, control, resources and built up the block scheme of the university activity process reflecting the stakeholders. The author suggested solving the problem of the absence of the system for the information collection, recording and evaluation in the regulation of interrelations between the university and the stakeholders and the forming of a system of the information exchange and providing reliable data from stakeholders basing on the construction of the university activity control system. The system will resolve the issues of creating of high-quality and reliable information base providing analytical support for management decisions being made in order to ensure the sustainable development of the university, the growth of its activity performance indicators and the international competitiveness improving. All these can be achieved using the suggested guidelines for the development of methods and tools for feedback with the stakeholders including the identification of risks and the establishment of control measures.

Digital Economy & Innovations. 2016;(2):5-9
pages 5-9 views

FOREIGN AND DOMESTIC EXPERIENCE OF ENCOURAGEMENT OF THE INVESTMENT ATTRACTIVENESS OF THE AGRICULTURAL SECTOR

Zakirova E.R.

Abstract

The agricultural sector is considered as one of the least investment-attractive sectors in Russia due to its high capital intensity, the dependence on natural climatic conditions, significant fixed costs, and poor management. Government creates regulatory and socio-economic conditions for the agricultural sector development, so it is advisable to study the experience of developed countries in the matters of government support and regulation of the agricultural sector and the strengthening of its investment attractiveness. The author analyzed the measures of state regulation in the EU countries, China, and the USA and concludes that the governments of these countries pay close attention to the development of production and market infrastructure and provide the extensive support for the farmers, and the circumspect agricultural policy allows foreign countries competing in the domestic and foreign markets and provides high performance of the agricultural sector. Taking into account the current situation in the economy and the major issues of domestic agricultural production, the author formulated the main directions of the application of foreign experience of the agricultural sector state regulation in Russia. The author determined the goals, the objectives and the tools of domestic agricultural state policy with the account of the foreign experience.

The author showed possible positive consequences of the investors’ attraction to the agricultural sector of economy, formulated possible measures of active state regulation towards the strengthening of investment attractiveness of agricultural sector, and made the conclusion about the necessity of balanced government intervention in the investment activity of agricultural manufacturers with the simultaneous integrated legal support in order to ensure stable development of Russian agricultural sector.

Digital Economy & Innovations. 2016;(2):10-16
pages 10-16 views

PREREQUISITES FOR IMPROVEMENT OF EMPLOYEES CERTIFICATION AT MUNICIPAL EDUCATIONAL INSTITUTIONS

Kifa L.L., Melkina V.V.

Abstract

The importance of the research is closely connected with reforms in the system of education and reorganization of the municipal management system in Russia. The paper considers the issue of effective certification processes applied to municipal officers. It reveals regulatory features of certification of municipal officers, defines the concept of “state funded educational institution” and the sources for financing of state funded educational institution. The authors analyze a number of scientific works relative to the issues of administrative law, some aspects of assessment and certification of employees of various enterprises and organizations. The paper describes the results of theoretical analysis of the practice of holding certification of municipal officers, analyzes provisions of laws and regulations that govern the assessment of employees’ activity while switching to professional standards. The authors scrutinize the content of the sample regulation for certification of pedagogical staff and executives of the government and municipal educational institutions and organizations of the Russian Federation. It was found out that the main purpose of certification is to stimulate interest in improvement of skills, performance of teaching and administrative work, as well as development of creative initiatives to ensure social and legal protection of employees. It states the need to change the certification procedure by forming the criteria corresponding to acting laws and regulations, and application of a wider range of assessment techniques. The authors discuss the requirements of the professional standard of a “Teacher”, which characterize the job functions of teachers, especially teachers of preschool and primary education. The paper studies the structure of an effective contract as a tool for improving the qualification of employees of municipal educational institutions, and shows possible directions to improve the effectiveness of certification systems for employees of municipal institutions, in particular, in the field of education, in modern situation of their switch to professional standards.

Digital Economy & Innovations. 2016;(2):17-21
pages 17-21 views

THE WAYS OF IMPROVEMENT OF FINANCIAL STATE OF SMALL CONSTRUCTION COMPANY

Konvisarova E.V., Neprokin A.V., Konvisarov A.G.

Abstract

In the period of economic instability, small construction companies are exposed to the risk of bankruptcy and termination of business. In this regard, they face the issue of the necessity to improve financial state, as the most stable enterprises will be able to withstand in the market even in the crisis. This paper considers the ways of improvement of the financial state of a small construction company. Economic literature presents many good methodologies of the analysis of the financial state of Russian and foreign authors distinguishing by the variety of variants starting with the essence understanding and ending by the results interpretation, but there is neither single understanding of the financial state analysis essence nor the universal methodology. For the large companies with the financial and economic staff, it is no big deal to carry out the financial state analysis using any of methodologies and any set of indicators and stages. However, small construction companies need the methodology with the limited set of indicators reflecting the industry peculiarities, the scale of a company and its possibilities. The paper proves the methodology representing the ratio analysis of the financial state of a small construction company in comparison with the enterprises-analogues (industry leaders) basing on which the authors carried out the analysis and suggested the ways of improvement of the financial state of the certain construction company – LLC “SOYUZ-N”. The suggestions on the financial state improvement grouped by the topical units (by the liquidity improvement and by the profitability improvement) will allow the company to work during the crisis and not to become the defunct company in future. Other similar companies can use the methodology of the analysis of the financial state of small construction companies. 

Digital Economy & Innovations. 2016;(2):22-27
pages 22-27 views

EVALUATION OF INVESTMENT ATTRACTIVENESS OF PRIMORSKY KRAI FOR FOREIGN INVESTOR

Korneyko O.V., Lin’ Z.

Abstract

The relevance of the issue under the study is directly concerned with the necessity of the search for the factors of recovery of the Russian economy in the whole and its certain entities in particular. First, Russian economic science faces the tasks of theoretical underpinning and practical solution to the problem of lag in investment and innovative development. The paper states that the domestic manufacturers will not be able to adapt for significant appreciation of import of intermediate and investment goods, that is why foreign investments in Primorye can be considered as the economic growth drivers. The authors present some theoretical aspects of the capital flow theory. In particular, positive correlation between the foreign investments inflow and the efficiency of domestic manufacturers is noted. Besides that, the paper gives the assessment of investment behavior on the country and region levels. The authors determined the position of Primorsky Krai and Vladivostok in various investment ratings. This study showed that the framework conditions for the formation of favorable investment behavior are created and the economic and investment stability are ensured in Primorsky Krai. The authors revealed that the key mechanisms of the improvement of investment attractiveness of Primorsky Krai are the formation of the institutional environment, the creation of new normative base, region promotion on the world stage, the introduction of special tax, customs, and administrative regimes. The paper underlines the priority and special significance of institutional instruments of the organization of favorable business environment, such as the Free port of Vladivostok and the territory of priority social and economic development. The paper determines the main causes of the foreign investments inflow to the territory of Primorsky Krai and notes the consequences of the international capital flow.

Digital Economy & Innovations. 2016;(2):28-34
pages 28-34 views

ENTREPRENEURSHIP THEORY IN THE CONTEXT OF THE RUSSIAN ECONOMY’S NEW CHALLENGES

Korneyko O.V., Mа B.

Abstract

The relevance of the study is determined by the growing demand in the entrepreneurship which can have the opportunity find reasonable solutions to the issues of various nature and scales in the changing Russian economy. Under such conditions it seems important to develop theoretical foundations of entrepreneurship, given that this theory has a number of methodological problems that bring to misleading outcomes. The paper contains an attempt to define the concept of “entrepreneurship” based on the original synthesis of old and new theories in order to integrate the objectives, functions, modern needs of entrepreneurship, society and the economy as a whole. At the same time, it emphasizes that entrepreneurship cannot be regarded as a driving force in the economy, but only as a factor of its stabilization. The work studies the evolution of views on the economic essence of entrepreneurship and presents the conclusion that there is a fundamental basis for the disclosure of its nature, properties and business functions. The authors summarize the common approaches to defining the essence of this category, and cast doubt on the entrepreneur’s function solely from the perspective of personal monetary gain. The paper differentiates the concepts of “self-employment” and “entrepreneurship” from the perspective of the innovative features implementation. It is emphasized that self-employment does not boost the growth of one’s own business due to lack of initiative in the development of innovative processes, and does not solve the problem of innovational and investment weakness in modern Russia. The paper clarifies the definition of entrepreneurship as a special risk, proactive activity aimed at the creation of new deviations from the equilibrium state of the economic system to ensure a higher level of satisfaction of all its participants.

Digital Economy & Innovations. 2016;(2):35-41
pages 35-41 views

THE UNEVENNESS IN THE SOCIO-ECONOMIC DEVELOPMENT OF THE REGIONS OF CHINA AS THE RESULT OF SUSTAINABLE GROWTH OF CHINESE ECONOMY

Krasova E.V., Jin Y., Zhao L.

Abstract

The research of the problems of uneven economic development of territories and regions takes the important place in the study of the mechanism of sustainable growth of national economies. China, which achieved the outstanding success in its economic development, faces the challenge of strengthening of regional uneven development manifested in the lag of central and western regions from the eastern ones by a variety of indicators. This problem worsens the general socio-economic situation on the way of prosperous society construction. The purpose of the study is to determine the level of unevenness in the socio-economic development of the regions of China in the context of the sustainable growth of Chinese economy, as well as analysis of the ways to overcome it. The paper proves the urgency of the problem of uneven regional development for China, determines the indicators and methods to assess the extent of territorial unevenness, analyzes the uneven distribution of foreign direct investments, foreign economic potential, gross regional production throughout the provinces of China, and evaluates the degree of differentiation of the provinces by GDP per capita and the level of differentiation of the regions in terms of disposable income. In the result of the study, the authors conclude that the uneven distribution of production volumes is less in comparison with the distribution of foreign economic potential, and the role of national investment in the domestic economic policy of China is very important. The authors’ conclusions are based both on the results of statistical data analysis and on the basis of the study of special aspects of the Chinese government regional policy, which is specially considered in the paper. Taking into account the points of view of the wide range of experts, the authors suggest the partial solution of the problem of uneven territorial development of China closer to the middle of this century.

Digital Economy & Innovations. 2016;(2):42-49
pages 42-49 views

THE ROLE AND THE IMPORTANCE OF MORTGAGE LENDING IN SOCIAL POLICY OF THE RUSSIAN FEDERATION

Krivoshapova S.V., Neprokina M.I.

Abstract

The paper considers the role and the importance of mortgage lending in social policy of the Russian Federation and demonstrates visually the application of the mortgage as an instrument of satisfaction of the residential needs of the population. The authors give the major indicators of the residential mortgage market for the years 2013–2015 in the Russian Federation, and namely: they showed the quantity of the mortgage loans granted in Russia in rubles and in foreign currency and demonstrated the dynamics of volume of mortgage loans granting (billion rubles) and annual growth rates (%) in our country for the years 2013–2015 on a monthly basis. In the result of more detailed analysis of the situation concerning the dynamics of volume of mortgage loans granting for the studied period in Russia, it is possible to notice that the population’s need for the mortgage loans for the years 2014–2015 reduced in comparison with the years 2013–2014 because of the interest rates growth and the decrease in the population’s incomes. Besides that, in their research, the authors give the average weighted rate on the mortgage loans granted in the Russian Federation for the years 2013–2015, analyze the quantity of overdue mortgage loans and the total volume of overdue accounts payable, and display the dynamics of coefficient of arrears on the mortgage loans granted in the Russian Federation in the years 2013–2015. The novelty of the research is in the fact that it represents one of the attempts of the complex analysis of a mortgage as one of the state social policy regulators acting through the increase in the new builds delivered, the development of the construction sphere and, thus, giving the opportunity to the citizens to buy the housing maybe on credit though today.

Digital Economy & Innovations. 2016;(2):50-55
pages 50-55 views

SPECIAL ASPECTS OF FORMATION OF BRICS COUNTRIES TRANSNATIONAL CORPORATIONS

Kuzubov A.A.

Abstract

The paper considers the direction of development of BRICS corporate structures highlighting the creation of the group of competitive enterprises, which dominate on the national markets, and the provision of the conditions for their expansion to the international markets. It is shown that there is no single concept of the stages of formation of the developing countries corporations and their characteristics. In this regard, the study of the directions of development of global competitiveness of transnational corporations (TNC) causes the necessity to take into account the integrity and the multidimensionality of this economic category. The author proved that the modern TNCs are characterized by the unique managerial and organizational properties, the ability to combine synergistically manufacturing recourses, capital flows, qualified personnel, and the innovative decisions aimed at the profit maximization and the steady growth achievement. In the paper, it is determined that the modern TNCs are the major sources of direct foreign investments (DFI) and have practically unlimited opportunities for industrial and territorial expansion with the use of the economies of scale effect for the profit maximization. The author pays special attention to the fact that the companies of developing countries base their activity on the “Linkage – Leverage – Learning” concept and use systematically international expansion as the launch pad for the further efficient economic development of the companies in the conditions of competitiveness both in the national and international markets. In the paper, the author gives the summary of the key overviews on the problem of BRICS countries TNCs formation and functioning taking into account the actions of the determining factors of the world economy globalization. The author considered the key theories and views on the issue of the developing countries TNCs formation and development; analyzed the grounds, the unique challenges and incentives for the activity in global markets; summarized the main characteristics of the BRICS countries TNCs and provided the recommendations on the competitiveness support.

Digital Economy & Innovations. 2016;(2):56-60
pages 56-60 views

THE METHOD OF FORMING A COMMUNICATIVE MESSAGE ON THE BASIS OF BRAND ARCHETYPE SELECTION IN THE INTERNET MARKETING

Rakhmanov S.S.

Abstract

The paper contains simulated schemes for development of communicative advertising message for a more precise contact with the target audience; these schemes help to increase advertising efficiency in the Internet. The work considers methodology of forming a communication message; it is specific as it takes into account not only the properties and characteristics of the product but also its purpose, thus, helping to work more effectively with the target audience. The algorithm and method described in the paper help to identify the main communication targets that meet the criteria for selection of archetypes: whether it is communication based on establishing stable confidential relations with customers or changes, creating consumer communities or finding one’s own way. More than that, the paper formulates and specifies the rules for creating an advertising message for each archetypal pattern. To determine online resources which should be used to communicate with potential customers, the author suggests using the integrated rating of communication platforms, which takes into account both quantitative and qualitative criteria for planning of an advertising campaign. The author also recommends using the analysis of coverage indicators and affinity index to select interests of the target audience. The technology of look-a-like, which is used to form the reference quality behavioral profile, is described. It is noted that this requires a statistically significant data array. This technology enables to select the “ideal” target audience with high conversion potential due to the fact that users are selected with similar behavior on the Internet. Furthermore, the work describes retargeting technology that stores up those who has visited the site following the generated scripts.

Digital Economy & Innovations. 2016;(2):61-65
pages 61-65 views

THE RETROSPECTIVE ANALYSIS OF PROJECT FINANCING

Trushina I.A.

Abstract

The paper describes the results of the analysis of project financing evolution at various stages of history. The category of “project financing” within the frames of retrospective study served as the subject of the study. During the analysis, the author studied in details the process of formation and development of the key features of the project financing essence in various time realities starting with the thirteenth century, the period of occurrence of financing projects on the principles similar to the project financing in the modern sense, and up to this day, when the project financing is interpreted as a separate category of financing of the projects. In order to identify the priority economy sectors for the application of project financing at the present stage of development, the author carried out the analysis of current state of the application of this method. It allowed the identification of the leading industries of the economy, which include energy production, oil and gas industry and transportation. The author considered as well the experience of the project financing application throughout the countries that showed that the original project financing was widely used in the developed European countries and the USA, and only later, this method got the large-scale development and application in Asian regions.

The analysis of the study data allowed determining the improvement of project financing tool from its prototype to the modern interpretation and specifying the necessary conditions for its implementation depending on the specific of investment projects. Based on the studied experience of the project implementation by means of project financing, the author suggested the periodization of main stages of the project financing evolution formed and consolidated according to the criterion of common distinctive features for the years studied.

 

Digital Economy & Innovations. 2016;(2):66-72
pages 66-72 views

STATE FINANCIAL REGULATION OF THE INSURANCE SERVICES MARKET

Frolova V.A., Gradova N.S., Manina M.V., Sukhacheva V.V.

Abstract

Insurance, performing specific functions in economy related to the insurance coverage provision and financial sector development, is one of the basic elements of heavy influence on the economic development. At the same time, the imperfection of Russian insurance services market hinders the effective functioning of the insurance industry that requires the improvement of efficiency of the currently used model of state financial regulation of insurance services market. The paper gives the prognosis of the domestic insurance services market, analyzes the range of problems having the negative impact on the dynamics of its development, one of them is the non-formedness of state financial regulation system, and the insignificant application of budgetary and taxation instruments as well. The authors formulated the concept of state financial regulation and described the traditional forms of state financial regulation of the insurance industry. The authors reveal the specificity of Russian model of state financial regulation in the sphere of insurance, which is in the domination of the direct regulation methods such as the provision of normative requirements concerning the functioning of the insurance companies. The study of insurance market state financial regulation tools used in the economically developed countries was carried out. The authors analyzed current trends of the state financial regulation presented by the “hybrid” models with the predominance of indirect methods and suggested the main directions of development of the insurance industry state financial regulation model that should consider the peculiarities of national insurance system performing both social and market functions. The authors analyzed the range of measures that is intended to be carried out within the frames of the implementation of the insurance industry development strategy worked out by the Central bank. Special attention was given to the infrastructure projects and the self-regulation institute in particular. The authors considered the essence of the self-regulation process in the sphere of insurance and noted the long-term benefits of its application in the financial regulation model for the improvement of efficiency of the insurance services market functioning.

Digital Economy & Innovations. 2016;(2):73-78
pages 73-78 views

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