No 3 (2019)

In the conditions of intensive development of the tourism industry, the rise of the attractiveness of regions as the tourist objects becomes relevant. The increase of tourist attractiveness of the region is very important for the development of the inbound tourism as foreign tourists decide on a trip to any country based on emotional preferences which directly influence the number of inbound trips and money receipts. It is accepted that favorable territory image is one of the most effective tools of increasing tourist attractiveness of a region; therefore, many countries spend significant means for creating and sustaining a positive image. The author analyzed various approaches to the assessment of the efficiency of territories marketing, and namely, the relative and quantitative indicators of efficiency. Based on the identified indicators of assessment of the efficiency of territories marketing, the author carried out the analysis of foreign and Russian experience of creation of tourist image of territory to increase the attractiveness of regions for foreign tourists. Based on the obtained data, the author carried out the analogous analysis of the current state of the tourist image of the Republic of Bashkortostan. The study identified current problems: low degree of recognition of the republic as a region, attractive for tourism in the territory of Russia and abroad, as well as the lack of certain associations with the region. The author defined the prospects for improving tourist image of Bashkortostan, such as the development of marketing measures programs of the recognized brand of the republic “Terra Bashkiria” and other actions which can be used as a tool of increasing the tourist attractiveness of the region.

In the conditions of integration and globalization of the world economy, there is the development of the modern economy that uses the information, knowledge and intellectual capital as the main factors of production. The issue of modernization of the higher education system and the formation of a new model of the university as a system object, as well as the transformation of its functions is growing more urgent. The concept of a cognitive-innovative university based on the idea of “fundamental triangle”, and namely, the integration of educational, cognitive-research and innovative fields of activity, is one of the forms of higher education institutions. The paper aims at the identification of the internal functions and subfunctions of a cognitive-innovative university in the conditions of Russian economy transformation in the result of the process of globalization, international integration, and scientific-technological progress. The study shows the necessity to change the role of a teacher, and namely, his or her participation in the training of qualified personnel as an expert-tutor. Due to the priority in the educational process, the role of a teacher should not be just the transfer of knowledge in the form of information but they have to train students to carry out the active methodologically supported searching activity. The authors identified the transformed internal functions of a cognitive-innovative university, such as production, provision, service, consumption, research, export, and self-study that differ from the functions of a traditional university. The author notes that the main function of the university is the production (training) of personnel ensuring the sustainable progressive development of the society. The paper considers the subfunctions characterizing the internal functions, as well as presents the structural units implementing these subfunctions. The study shows that the transformation of functions of the university leads to the change of its system-structural model, and namely, to the creation of new structural units implementing the functions presented.

One of the important for global economy directions of energy efficiency improvement implemented in modern conditions is the development of the demand side response technologies. At the end-user level, the demand side response is carried out through the mechanism of price-dependent custom load management based on the change of operating schedule of manufacturing equipment functioning at the sites of industrial enterprises and large energy consumers. Management of load curves of individual energy-intensive production facilities should be carried out based on the application of manufacturing planning methods. The goal of the paper is to study the possibility of application of the linear programming methods to select optimal operating process schedule during price-dependent custom load management using the example of an existent industrial enterprise. The analysis of current manufacturing planning methods allowed identifying that, in the conditions of global industry digitalization, the economic and mathematical methods are essential. The most relevant of them is the linear programming method allowing considering flexible price-dependent custom load management. The paper presents the results of the practical evaluation of manufacturing planning model developed by the author based on the linear programming method using the example of the quenching furnaces plant within an industrial enterprise. As the result of calculations, the author modeled the electrical energy cost at the basic scenario of work of the quenching furnaces plant when applying simulation model parameters to the variants of plant’s operation in the first, second or third shift. The results of calculation of the model’s parameters allowed identifying that while the quenching furnaces plant maintains the plan performance volumes, the cost of electric power procurement decreases as relating to the functioning of the plant according to the basic scenario: in the first shift - by 4.2 %, in the second shift - by 24.2 %, and in the third shift - by 57.6 %. This shows the importance of both theoretical and practical results of the study.

In the conditions of acute global competition, states and their territories (regions, cities) face the task of searching for their identity and the niche in the global investment market and tourist services market. State identity, reputation, and brand become today the most effective tools in the global competitive market. For Russia, the formation of the image of a strong and prosperous state is the necessity as the strong national brand offers the country a number of advantages, including the improvement of currency stability, the restoration of international trust and investor confidence, the international ratings drift, the increase of international political influence, the increase in exports of goods and services, the increase of inbound tourism level, and the creation of new opportunities to win compared to regional and global business competitors and to protect their own markets that will ultimately ensure a high level of competitiveness of the country on the global stage. The goal of the research is the study of the process of formation of the state brand and its factors on the materials of the Russian Federation. To achieve this goal, the authors analyzed modern methodologies for assessing the brands of the countries and built a cross-correlation matrix of the impact of international ratings by the areas of competitiveness on the state brand in the dynamics for 2013-2018. The study revealed that the main factors influencing the state brand are the entrepreneurial activity freedom, the development of the innovative activity, and the development of competitiveness. In this regard, to raise Russia’s position in the state brands rating, the authors offered to improve Russia’s position in the economic freedom ratings, to develop necessary tourism infrastructure, and to form a positive image of Russia as a strong and prosperous state.

Migration processes form the demographic structure and are one of the significant factors in population dynamics. As a result of the intensification of migration processes in our country, most regions become donors of labor resources for economically developed territories, losing labor potential for their development. Besides, the decline of migration negatively affects the age structure of the population, its professional and educational composition. In turn, the key reasons for migration are the lack of conditions for the development of human and labor potential, opportunities to self-realization also due to the lack of attractive jobs with decent payment. That means that migration is sometimes forced. Since 2010, a negative trend in the loss of the employable part of the population began to form in the Republic of Bashkortostan. The study considered the features and causes of migration processes in the region. It is established that one of the most significant reasons for the migration loss of the population is educational migration. That is, the republic loses the most promising part of the working-age population, which may result in the future shortage of highly skilled labor and the lack of necessary human resources for the development of the region. In conclusion, the authors propose measures to reduce educational migration in the Republic of Bashkortostan. For example, to provide the republic with highly-skilled professionals, the authors suggest improving the training system of secondary vocational (SVE) and higher education (HE).