No 1 (2019)

Full Issue

SPECIAL ASPECTS OF EDUCATIONAL BRAND CONSTRUCTION IN THE CONTEXT OF E-NEURAL NETWORK ECONOMY

Demidova S.E., Sukhanov D.A.

Abstract

The search for competitive positions and the expansion of the range of opportunities for promotion of educational services by universities in the context of changes in economic coordination caused by the development of digital technologies and network structure justify the potential of the studies of the proposed subject. Universities actively use the marketing technologies when forming the educational brands contributing to the promotion in the national and international ratings giving the advantages in the competition for the staff, finance and other resources, in the attraction of the most talented and promising applicants for admission. The paper deals with the study of the key categories of educational marketing and decomposition of the concepts. The results of branding activity of the universities allowed identifying and systematizing brand elements. University’s mission, its mandatory attribute - logo, is the conceptual basis of its brand. However, universities pay inadequate attention to branding policy, branding strategy, and the formation of corporate culture. Within this study, the authors carried out the terminological analysis of the concepts of a brand, a brand of educational organization, an educational brand, generalized the author’s approaches, identified the commonality in the proposed definitions, and defined the main components of an educational brand. The authors determined the elements ensuring the formation of a successful brand of an educational organization and the criteria important for the university brand promotion. The leading Russian higher education institutions were selected as the objects of the analysis. The authors carried out the comparative analysis of the formation and application of an educational brand by the leaders of the national rating of universities. As a result of the study, the authors identified the advanced branding tools and made the conclusions about the directions of formation of branding strategy.
Digital Economy & Innovations. 2019;(1):5-11
pages 5-11 views

THE ANALYSIS OF MACRO-, MESO - AND MICRO-LEVEL FACTORS DETERMINING THE DYNAMICS OF LABOUR PRODUCTIVITY AT THE PRODUCTION ENTERPRISES

Krasnopevtseva I.V.

Abstract

The transition of the country’s economy to the path of innovative development creates the prerequisites for the growth of labor productivity at the industrial enterprises. The high level of labor productivity gives enterprises the opportunity to create products with the least costs for material and labor resources, thereby increasing the production profitability and the size of the profits earned. The level of labor productivity of an enterprise depends on a variety of factors influencing its dynamics both positively and negatively. The paper substantiates the necessity to classify the factors affecting the dynamics of labor productivity, their distribution into groups and determining the role of each group of factors in changing labor productivity for the purposes of the most qualified management of its level at the industrial enterprises. The author considered the nature of influence of factors of macro-, meso- and micro-level on the changes in labor productivity, carried out the analysis of the existing in the economic literature classifications and scientific approaches to the grouping of factors, both external in respect to an enterprise and intra-productive, affecting the dynamics of labor productivity. According to the results of the analysis, it is concluded that each of the classifications considered is to some extent conditional and has a subjective nature. Based on the analysis and systematization of classifications existing in the economic literature, the author proposes a classification of factors of labor productivity growth consisting of six groups of factors. The following criteria underlying this classification are selected: the level of action of factors, their manageability, the ability to be controlled, the degree of predictability, the absence or presence of their connection with the work activity of the company’s employees. The author considered in details each of the groups of factors of the classification to determine the nature and direction of their influence on the labor productivity dynamics and emphasized the priority role of intra-productive factors in the improvement of labor productivity. The paper contains the recommendations on practical use and adaptation of the proposed classification of productivity growth factors to the working conditions of industrial enterprises.
Digital Economy & Innovations. 2019;(1):12-18
pages 12-18 views

KEY STAGES OF THE DEVELOPMENT OF THE ANTITRUST REGULATION INSTITUTE IN PRE-REVOLUTION RUSSIA

Levkin N.V., Vereshko S.S.

Abstract

The relevance of the study is determined by the role of competitive relations in the development of the Russian economy. The search for approaches to the antitrust policy promoting healthy competition should be based on the analysis of the accumulated experience in the field of antitrust regulation. The formation of the antitrust regulation institute in pre-revolution Russia is of interest both considering the study of its formation stages and in comparison with the advanced foreign experience in the antitrust regulation. The common result of the paper is the description of economic development factors of Russia influenced the formation of monopolies. The authors considered the historical events promoted the transition from the informal (pre-legal) regulation of monopolies to the regulation through the system of legal acts. The paper analyzes the stages of economic development from the 11th century to the events of 1917. The authors identified five key stages: the period of early feudalism of the 9th-11th centuries, the period of feudal disunity of the 12th-15th centuries, the period of the Russian state centralization of the 16th-17th centuries, the period of economic reforms of the 18th century, and the industrialization period in the 19th- early 20th centuries. The main result of the study is the definition of the transition process in the formation of the antitrust regulation institute started in the middle of the 19th century when the legislation of the Russian empire began to distinguish two types of monopolistic behavior - collective and individual. At that time, the formation of the system of countermeasures against the cartel agreements, the abuse of a dominant position, and the concentration of capital started as well.
Digital Economy & Innovations. 2019;(1):19-25
pages 19-25 views

THE PROBLEMS OF ACTIVATING THE INVESTMENT PROCESSES IN THE RUSSIAN ECONOMY

Makhotaeva M.Y., Nikolayev M.A.

Abstract

The present stage of the Russian Federation development which is characterized by low growth rates of GDP and unsatisfactory dynamics of investments updates the need to analyze the reasons of the economy slipping into stagnation condition. Recent years, the economy of the Russian Federation is gradually losing positions in the world economy, and, without taking adequate measures, it can get stuck in the trap of the stagnating economy and declining living standard for a long time. The paper covers the points of view systematization presented in the scientific literature, complex analysis of processes in the investment sphere and identification of negative dynamics factors in investments. The comparative analysis of investment processes for the periods of 2000-2008, 2009-2013 and 2014-2018 allowed revealing two bearish waves of investment activity. The period of 2000-2008 is notable for its significant growth rates of economy and investments exceeding the average worldwide level. The second period (2009-2013) is characterized by the first bearish wave in the Russian economy. As a result, the growth rates fell below the average worldwide indicators. The second bearish wave (2014-2018) led to the stagnation of the Russian economy. As a major problem that caused the first wave appearance, it is necessary to identify structural problems, the depletion of export raw model. The second wave is caused both by old problems suspense and by the introduction of new ones, among which it is particularly necessary to distinguish the growth of geopolitical, economic and financial risks. During the period of 2014-2016 companies’ financial resources which can be used to intensify investment activities increased significantly. At the same time, due to high risks, companies prefer to invest in financial assets against real assets. The decrease in risks level may enable companies to invest in fixed capital.
Digital Economy & Innovations. 2019;(1):26-32
pages 26-32 views

THE ASSESSMENT OF RECEIVABLES MANAGEMENT AS THE BASIC ELEMENT OF THE INTERNAL CONTROL SYSTEM OF AN ENTERPRISE OF LOGISTICS CLUSTER (BY THE EXAMPLE OF JSC TC “RAIL CONTINENT”)

Murach E.V., Selezneva E.Y.

Abstract

The paper considers the problem of receivables management in the internal control system in the context of the crisis of insolvency of logistics enterprises of the Far East. The relevance of this study is determined by the interrelation of the financial state of enterprises of the logistics cluster with the efficiency of credit policy carried out by it and daily work with debtors. The authors developed the structural model of the formation of the receivables of the selected segment of enterprises. Based on the current techniques of monitoring of the receivables’ level, the authors proposed the scheme of the integrated technique of the receivables analysis for the enterprises of transport sector, identified the main ways of improvement of the efficiency of internal control over the receivables taking into account the size of a company and its financial ability. The results of the practical part of the study based on the implementation of author’s technique of analysis of the receivables of the logistics enterprises proved the existence of problems and bottlenecks of the companies of the selected territorial cluster which are, in particular, the lack of appropriate control over the due dates, the receivables amount and its correlation with the level of credit debt, the expediency of debt settlement; low level of record keeping allowing carrying out the control over receivables; poor organization of work with debtors (the preliminary check of their solvency, identification of the level of non-payment risk). The authors specified three sectors of the main ways for improvement of the receivables state: bookkeeping and auditing, analysis and monitoring, control automation. The paper shows the efficiency of the proposals through the reassessment of the receivables management system in the case of their implementation within the enterprises of the logistics cluster in aggregate.
Digital Economy & Innovations. 2019;(1):33-39
pages 33-39 views

MARKETING RESEARCH OF THE BELIEVABILITY OF EXPECTATIONS OF APPLICANTS FOR ADMISSION TO A UNIVERSITY

Panchenkova L.S., Katsiel S.A., Antonina L.V.

Abstract

Currently, all things being equal, the educational service quality is the determining factor in the choice of an educational institution for training. On the part of direct users (the students), the quality of educational services is evaluated on the basis of the subjective assessment and individual perception changing over time. This assessment depends as well on the degree of conformity of the results of education to the expectations of an applicant for admission. Moreover, these expectations of the students are formed in the period of such services promotion by the educational institutions. The conclusions of graduates about the quality of the educational service will be positive if the results of the study meet the expectations (or they are higher), or negative in the case the results are lower than their expectations. The paper presents the results of the empirical research on the issues of the compliance of the educational service provided to the expectations of applicants for admission. The authors determined the degree of compliance based on the empirical studies carried out in the Institute of Design and Technologies of FSBEI of Higher Education “Omsk State Technical University”. The degree of compliance of the service results to the expectations of graduates was evaluated according to the following scale: “the results are beyond expectations”; “completely comply” (the expectations are completely fulfilled); “comply” (the expectations are generally fulfilled); “partially comply”; “do not comply” (the expectations are not fulfilled). Thus, the greatest discrepancies between the expectations and the learning results of the students were identified on the issues of their general understanding of a future profession, the forms and methods of training at the University, the types of independent work and the current assessment, the filling of the curriculum with disciplines and the organization of practices. Taking into account the results of the research, the authors developed the recommendations for improving the marketing activities of the University and the formation of the believable consumer expectations of students.
Digital Economy & Innovations. 2019;(1):40-48
pages 40-48 views

SYSTEMATIZATION OF UNEMPLOYMENT CAUSES: THE INSTITUTIONAL ASPECT

Tiunov D.A., Dubrovskaya Y.V.

Abstract

The favorable labor market environment contributes to the economic and social development of the state. In this regard, the relations between employees and employers, which form the level of involvement of labor resources in social reproduction, are the most important macroeconomic issues. Therefore, there is an objective need to predict the development of the labor market and determine the directions and tools of its regulation. The analysis of statistical data on unemployment rates, as well as the rate of growth of real disposable income of citizens of the Russian Federation for 2008-2018, revealed a systematic decline in unemployment against the deteriorating living standards of the population. Thus, the official actual unemployment rate published by the state statistics bodies does not reflect the real situation on the domestic labor market. Therefore, the hypothesis of this study is that there is a system of informal employment institutions that have a serious impact on the actual unemployment rate. To interpret the current contradictory situation, the authors systematized scientific works in the field of labor market research, classified informal employment institutions caused by the wide self-employment of the population, discrimination of applicants on the basis of gender, age and work experience; migration of unskilled labor to Russia; lack of career guidance; optimization of labor resources in a number of industrial sectors and the public sector. In conclusion, the authors determined the impact of informal institutions on the main types of unemployment and formulated conclusions that allow predicting changes in the labor market in modern conditions of digitalization of the economic system. The informal institute “optimization of labor resources” is defined as the main direction of further research.
Digital Economy & Innovations. 2019;(1):49-54
pages 49-54 views

THE SIMULATION OF LOGGING ACTIVITIES WITHIN THE ACCOUNTING SPACE

Ulyasheva L.G.

Abstract

The crisis financial state of the logging companies requires the reconsideration of the approaches to the management of this sphere of extracting activity. In the context of the rapidly changing economic environment, the users of the accounting information, which is the main information support for decision making, raise standards for the quality of formed indices. The convergence of RAS and IFRS which specify certain requirements to the extracting activity representation in the financial accounting raises the importance of the accounting model development for logging activities. The paper identifies the problems in the accounting of the producing environmental management process which do not allow reflecting exactly the actual economic reality of logging and, thus, decrease the value of the accounting data for the information users. The author suggests solving these problems through the modeling of the economic activity that is a generally recognized tool for obtaining high-quality information base and effective work with it. The review of the directives of the international importance documents regulating the creation of the reporting by the extracting companies allowed developing the criterion, the adherence to which contributed to overcoming the detected non-integrity of the applicable approach and improving the degree of representation fidelity in the accounting of the natural resources extraction. Using the executed analysis of the provisions of Russian industrial accounting philosophy, the author identified the restrictions for its application for the creation of a correct producing process image necessary for users. Based on the developed criterion, through the pre-systematization of practical actions relevant to the industry under the study and the following grouping of the resources movement by the stages of the extracting activity, the author carried out the assessment of the possibility to bring Russian accounting rules into accordance with the international requirements. It allowed creating the accounting model of logging corresponding to the true economic reality and optimally satisfying the needs of the users in obtaining high-quality information for decision making.
Digital Economy & Innovations. 2019;(1):55-60
pages 55-60 views

THE INFLUENCE OF LOGISTIC SYSTEMS ON THE DEVELOPMENT OF NON-RESOURCE EXPORTS OF THE STATE

Khairov B.G., Khairova S.M.

Abstract

The paper analyzes the actual directions of cooperation of logistics systems in the context of globalization of the Eurasian economic area and the development of non-resource exports of the state. The dynamics of cargo traffic export of Russia in the period of 2008-2017 is shown in comparison with the dynamics of cargo traffic import. The authors note that the export potential of the state is related as well to the reduction of import ratio in the inner market. The authors estimated the state of the Russian market of the transportation and logistics services (TLS) taking into account its specifics, carried out the analysis of global trends of the logistics services development. Both the changes in the TLS structure and re-orientation of international cargo transportation of Russia to the markets of Asian countries are observed. The paper pays special attention to the analysis of the strategy of development of the partnership relations in the supply chains in which the potential for the decrease in the cost of the goods and services lie. The authors note that it is possible to develop the technique of optimization of the logistics transportation costs for the countries-members of the integrated process of the Eurasian Economic Union on the base of the innovative logistics concept only which allow simulating the processes within the supply chain in order to align transport processes, specify the competition rules, harmonize the legislation for better use of transit potential and cargo transfer. The study showed the significance of the industry and logistics clusters for the development of the economy of the RF entities and the role of the logistics systems of the state economy entities in their formation on the basis of public-private partnership. The authors determined that the state economy entities should integrate to the international supply chains through the complex implementation of the cluster, logistics approach to the management of multiple supply chains in the regions.
Digital Economy & Innovations. 2019;(1):61-67
pages 61-67 views

THE DYNAMICS OF INDICATORS OF LIVING STANDARDS OF THE POPULATION OF THE REPUBLIC OF BASHKORTOSTAN AND THE RUSSIAN FEDERATION: THE COMPARATIVE ANALYSIS

Shaidullina R.M.

Abstract

Regional problems of improving the quality of life of the population are relevant in present-day conditions as they are interrelated with the social and economic development of the country as a whole. Each subject of the Russian Federation due to its social and economic potential has the specifics in improving the level and quality of life of the population. The paper considers the current state of the level and quality of life of the population of the Republic of Bashkortostan, analyzes the indicators characterizing the life level of the population of the RF subject under the study; studies their dynamics, determines the factors influencing the dynamics of indicators. The author describes the concept and the essence of the method of evaluation of the living standard of the population - the calculation of the human development index (HDI), identifies the main indicators of the population’s living standard; carries out the comparative analysis of the HDI of the Russian Federation and the Republic of Bashkortostan. The analysis of the HDI dynamics demonstrated the weakening of Bashkortostan position in the ranking of regions. The negative changes are observed among all the components of human potential. The slowdown in the HDI growth in the republic is explained by such factors as low wages, loss of interest in the development of human capital and motivation for labor productivity improvement, the commercialization of health care and education, and insufficient rates of their modernization. In this paper, the author proposes the key points of the social and economic policy on the improvement of living standards of the population in the analyzed region.
Digital Economy & Innovations. 2019;(1):68-75
pages 68-75 views

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