No 4 (2014)

Much of the modern history of Azerbaijan is closely connected with the phenomenon of Heydar Aliyev. He is the creator of a new Azerbaijan, the savior of the Azerbaijani people, Azerbaijani state. It is no accident that on this outstanding personality written hundreds of pieces. Only with the help of bibliographic information can be summarized as having a vast mass of documents and provide readers with information on all works written about national leader.

The article reviews the most important tenets that underpin modern management organizations. Provided by the definition of strategy, the concept of "strategic management". Investigated the difference of long-term strategic planning.

Effective small business development in the conditions of market economy cannot be achieved without the supporting infrastructure. Under the infrastructure is consulting support, manifested in some form of counselling. Given that any management decision carries a set of heterogeneous and multidisciplinary knowledge, naturally, the specialist performing consulting activities must be of high intellectual potential in different areas of knowledge. Therefore, the consulting company, engaged in management consulting should be a team of high level experts in their subject area with such personal property as "readiness for continuous self-education". Product consultancy is a service provided to the client, which has its own life cycle and stages of development. In the article the authors consider the peculiarities of the formation of management consulting in the example of the construction of small businesses. Reviewed construction consulting and features of its organization at the present stage. The proposed technology of its phased implementation.

Article is devoted to the emergence of logistics premises of its development, terminological based logistics phase of development of logistics as a science. One of the most effective tools for movement of material, financial, information and other resources and the production is logistics. Logistics fairly young science, so the concept of logistics is substantial controversy regarding its use. In connection with the establishment of a market economy appeared and began to actively develop new scientific and practical direction - logistics. Including the fact that its use is caused by new economic realities, logistics is not as widely used domestic business as in foreign countries.

The issue of integrated development and distribution of productive forces of regions is becoming increasingly important with the rapid socio-economic changes which have been taking place in the world recently. Strengthening the role of the regions as a result of active processes of decentralization forms of governance requires the development of methodical approaches to formation of the modernization mechanism of productive forces in the troubled regions. 

This article explores the theoretical and practical aspects of interactive marketing communications companies using the capabilities of the Internet. The study questions the use of interactive marketing in the organization of marketing communications has been the subject of research by many scientists. However, there are not enough to explore issues of the integrated use of resources and tools of the Internet in the organization of interactive communications, in particular, requires in-depth theoretical and practical approaches to the assessment of the marketing of interaction between enterprises and consumers in modern conditions, and what is the proposed article. In modern foreign and domestic literature questions the use of interactive marketing communications are considered in isolation, without a systematic approach that can enhance the competitiveness of enterprises. It was found that the effectiveness of interactive marketing communication is determined by the volume of sales from online advertising, product information and awareness of the benefits as a certain brand of goods. It is shown that the benefits of interactive marketing are: customer focus and service offering, unique in nature and complicated to repeat other enterprises; creation of a virtual shop window; provide the maximum amount of information; ease of use; socialization of work; Encourage consumers; safety and reliability; ease of delivery and payment of goods; after sales service and support; integration of on-line-business infrastructure of traditional business. However, it is concluded that the desire of managers and specialists of enterprises to take advantage of the Internet and e-commerce often do not coincide with the possibilities of the region where they work. Interactive marketing and other inherent disadvantages, including: limited access of consumers to the Internet, one-sided information about customers, information network congestion, the likelihood of exposure to malicious computer network and the leak of classified information on credit cards and bank accounts, the risk of violations of the law in the process of collection of personal data Customer and prospect.

Azerbaijan Republic in the international arena is represented not only by the diplomatic and consular missions, also permanent missions in international organizations and special missions sent to one or the other country.

Diplomatic Service of Azerbaijan Republic has set the following goals: the implementation of foreign policy; protection of the rights and interests of Azerbaijan and its citizens; relationship of bilateral and multilateral political, economic and cultural relations with the countries of the world; respect for human rights; observance and development of international law; peace, as well as regional and global security.

Multiculturalism in the context of globalization holds a plurality of points of view and methods of implementation. It is a complex and heterogeneous concept. Its essence lies in the recognition by society of cultural diversity, it is important also from a political point of view. 

Great interest in the concepts, principles and tools of lean production is caused not only and not so much "fashion" on the organizational and managerial innovations, as the need to find new reserves to improve production efficiency (in particular in the oil industry). According to the authors, the problems of introducing the tools of lean production practices in Russian companies are primarily related to the lack of innovation management system.